After spending five years at the Ecole des Arts Décoratifs in Paris, Matthieu Roussel started working for the press and the packaging business in 1991. Meeting Virginie in 1996 and joining her team of illustrators was an opening to the world of advertising. The pressing need for creativity in this field combined with Virginie's dynamic ways convinced him to completely overhaul his illustrating technique: he bought a computer and quickly trained in 3D imaging. Since then, he has done great work: billboards for Mobistore, Danone and Carrefour, a poster campaign for the large French bookshop chain Fnac Junior, and the creation of mascots for L'Oréal (P'tit Dop).
What he likes about advertising is that you are asked to react quickly on constantly changing topics for very demanding clients.
To feed his creativity he also works for children's magazine and book publishing.
In short, he recognizes himself in this saying by Henri Matisse: "An artist should never be prisoner of himself, prisoner of a style, prisoner of a reputation."